In 1997, Andrew Rosen, former CEO of Anne Klein and a Calvin Klein executive, launched Theory in New York City as a women's collection, with a focus on comfortable stretch pants. The collection performed well and a men's line was added in 1999. In 2000, a license agreement was formed with Link International of Japan, established in 1998, to manufacture, and distribute the brand as well as operate stores under the Theory name in Asia, predominantly Japan. Women?s handbags and shoes were introduced in 2003, and launched nationally in the U.S. for Spring 2006. In 2012 The Council of Fashion Designers of America (CFDA) announces Andrew Rosen as the recipient of the Founders Award given in honor of Eleanor Lambert. Theory makes its first move into France with two store openings in Paris.
Nordstrom is one of the biggest names in the retail industry, and with good reason. You can find almost any style, size, or type of clothing from Theory and if you get it home and it doesn’t match your style, you can easily return it thanks to the great online return policy. Furthering their customer service, Nordstrom sale associates (even those online or over the phone) really know what they are talking about when it comes to fashion.
Even better, Nordstrom tends to have fashion that fits all different body types, something not every online retailer can say. Most importantly, you’ll find great deals and some super sales on Theory quite regularly.
The Hottest Deals for Theory
Yes, that's right, we searched all over the web and found the hottest deals for Theory
It is a common fashion misconception that everything you wear needs to be expensive to look good. We bring to you a list of ten glamour essentials which will cost you less than $100. How about saving some money and investing it elsewhere when fashion has become so affordable!
- A plain white tee: you need to own this. This tee can bring your world upside down whenever you feel you don’t have anything to wear.
- A pair of leggings: leggings cannot be let go of from your wardrobe! You need them! Leggings can be worn under your shorts as a fashion statement or even under your dress when you’re not ready to bare it all.
- Ballet flats: the flatter they are, the more comfortable they get. You need to have at least one pair of black ballet flats which will match just about any outfit when you’re heading out.
- Skin colored camisole: made to flaunt whenever you please and hide whenever necessary.
- A thin black cardigan: effortlessly stylish when paired with any outfit from mid-summer to winters.
- One white dress: you need to own a single umbrella shaped white dress to rock any beach party with different accessories.
- Mid-rings: very affordable and very chic, mid rings are a definite rocking essential you need to glam your attire. They look hot with just about any outfit any time of the day.
- Chiffon scarves: grab one or two multi-colored scarves to add color and lifeline to your everyday look. Chiffon scarves and chic, comfortable and very hip.
- Nail colors: buy a couple of nail colors which bring out your personality. Mid rings rock your look when worn with the perfect nail color.
- Head band: make it a head band, make it a pony band or just about anything! This is your glamour essential.
There is no need for you to carry a tote bag that just looks like everyone else’s. You can custom design your own tote bag and stand out in the crowd. Let’s tell you how that is possible.
If you have a computer and an internet connection, half of your work is already done. You will need to log on to a website that allows you to create your own custom tote bags. There are a number of websites on the net and you can simply search for the best one.
Online websites that allow for custom designing of tote bags will provide you with a number of different designs. You can choose the type of bag you want, decide upon the patterns, designs, embellishments and even add your own text or quote on your tote bag. There are just so many options to choose from. Find the ones that you like best and move on to the next step.
You are also given a choice to design the interior of your bag in such a way that it matches with the exterior. You can opt for a changing pad or avoid it on your bag, if you don’t happen to like it.
Once you are done custom designing your personalized tote bag, place the order on the website and they will create the bag for you and ship it right to your door step. Custom tote bags are a great idea for gifts as well as personalized bags that will make you stand out in the crowd. The best thing about custom designing your tote bag online is that you can preview it before placing the final order and be sure of what your bag will look like when it comes to you. So if you want a personalized tote bag, you now know what exactly you ought to do.
Bold, offbeat patterns are all the rage this season, but finding an item that you love and knowing what to do with it are two completely separate issues. If you have an abundance of patterned pieces, from simple polka-dots to the most abstract designs, or if you are looking to expand your wardrobe, here are a few pieces of advice on how to exciting, colorful pieces in creative ways.
Patterned Statements
If you have a high-impact patterned piece that you absolutely adore, make it into the focal point of your outfit. Select one heavily-patterned item, such as a blouse or a pair of trousers, and wear it with neutral or more subdued items, adding pieces of chunky jewelry that accent the colors of the pattern. You can also use patterned accessories, such as scarves or bangles, to make a statement with an otherwise basic outfit.
Mix it Up
If you are feeling brave, mixed patterns can create a great visual impact and create a unique style that is all your own. The sky is the limit, here, so trust your instincts – you can try stacking different prints in the same hue, or mixing black and white prints with bold, colorful textiles. If you’re not sure where to start, try crossing monochrome stripes with large floral patterns.
Be Brave
Don’t be afraid to use a bold, brash print in your everyday life. Although a dramatic printed piece may seem like too much at first, remember – there is nothing wrong with turning a few heads. If you like a print, there is a way to look great in it! Confidence is the number one trick to looking stunning in whatever you are wearing, so take that piece that you love and work it like only you can.
